Meme Coins Are Back (Again) — But Could One Actually Be a Long-Term Winner?

Examining the latest memecoin mania and whether any have real staying power beyond the hype.

Meme Coins Are Back (Again) — But Could One Actually Be a Long-Term Winner?

Meme coins are experiencing another resurgence, with some projects attempting to build long-term utility beyond mere speculation. 

While the space remains high-risk, Dogecoin (DOGE) stands out as a possible long-term winner with the strongest potential for sustained relevance, thanks to its established community, growing adoption, and ongoing development efforts.  

The Meme Coin Resurgence  

Meme coins have once again captured the crypto world’s attention. After a massive rally in 2024, with the meme coin market cap growing by over 500% to surpass $120 billion, the momentum has carried into 2025. 

DOGEUSD_2025-05-21_19-26-26

While newer tokens like Bonk (BONK) and Dogwifhat (WIF) have gained traction, Dogecoin remains the most recognizable and enduring meme coin, backed by a loyal following and increasing real-world use cases.  

That said, these coins are still highly speculative. As Anwar Sheluchin, a financial researcher at McMaster University, warns, these assets are “extremely volatile,” with many projects lacking fundamental value. 

Despite this, Dogecoin has demonstrated more staying power than its peers, positioning itself as more than just a passing trend, which makes it a strong candidate for a potential long-term winner in meme coins. 

What Gives Dogecoin Long-Term Potential?  

For a meme coin like Dogecoin to succeed in the long run, it needs:  

Why Dogecoin May Be a Long-Term Winner

Unlike newer meme coins that rely solely on hype, Dogecoin has proven its resilience through multiple market cycles. 

Analysts like CoinPedia predict DOGE could reach$1 in 2025, especially if broader crypto adoption grows. While still speculative, its established ecosystem and ongoing integrations give it a stronger foundation than other top meme coins

Dogecoin 2

Conclusion  

While the meme coin market remains volatile, Dogecoin has the best chance of surviving long-term due to its strong community, increasing utility, and brand recognition. 

That said, investors should remain cautious and only invest disposable capital. If any meme coin can defy the odds and maintain relevance, it’s likely to be DOGE.

Best Crypto Exchange for Intermediate Traders and Investors

Checkmark

Invest in cryptocurrencies and 3,000+ other assets including stocks and precious metals.

Checkmark

0% commission on stocks - buy in bulk or just a fraction from as little as $10. Other fees apply. For more information, visit etoro.com/trading/fees.

Checkmark

Copy top-performing traders in real time, automatically.

Checkmark

eToro USA is registered with FINRA for securities trading.

eToro Logo

30+ million
Users worldwide

Get Started
eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. Don't invest unless you're prepared to lose all the money you invest. This is a high-risk investment and you should not expect to be protected if something goes wrong. Take 2 mins to learn more.

Gain Instant Access to the World’s First Blockchain Investing Research Service — Actionable Crypto Alerts, Built on 15+ Years of Market Experience

Discover market-moving insights and exclusive crypto forecasts powered by InvestingHaven’s proprietary 15-indicator methodology. Join smart investors using our premium alerts to stay ahead of the curve—before the big moves happen.

This is how we are guiding our premium members (log in required):