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Home » Crypto & Blockchain » Coins » Bitcoin » Bitcoin Tumbles Below $90K As U.S. – Should You Buy BTC?

Bitcoin Tumbles Below $90K As U.S. – Should You Buy BTC?

How Trade Tensions, Risk-Off Flows, And Liquidity Pressures Are Dragging BTC Lower

Sam Ralph by Sam Ralph
January 20, 2026
in Bitcoin, Coins, Crypto & Blockchain
Bitcoin Tumbles Toward $90K As U.S.–EU Trade Tensions Shake Global Markets
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KEY TAKEAWAYS

  • Trade tension headlines triggered a broad risk-off move across stocks, crypto, and commodities.
  • Bitcoin dropped roughly 3–4% in a single session as selling pressure picked up.
  • Options markets now show higher odds of deeper downside later this year.

Fresh U.S.–EU trade tensions sparked a rush out of risky assets and pushed Bitcoin lower.

Traders reacted fast, pricing higher short-term downside while safe havens gained.

Bitcoin is currently trading around 89393.33 USD after new U.S. tariff threats against parts of Europe unsettled global markets.

The pullback came alongside falling stocks, rising precious metals, and a clear shift toward risk aversion across asset classes.

RECOMMENDED: Trump Tariffs Spark Overnight Crypto Bloodbath – $100B Wiped

Bitcoin Price Reaction And Market Mood

Bitcoin lost momentum quickly after the trade news broke, falling over 3% on the day and trading below $90,000.

Trading volume increased during the sell-off, showing active participation rather than thin liquidity moves.

Major equity markets in the U.S. and Europe moved lower at the same time, while gold and silver rallied sharply.

That pattern points to a classic risk-off reaction, where investors cut exposure to volatile assets and seek safety.

The U.S. dollar softened during the session, which usually supports crypto prices.

This time, geopolitical uncertainty outweighed currency effects, and traders chose caution over yield.

RECOMMENDED: Week Ahead: Will Bitcoin Volatility Fade After January Options Expiry?

Why U.S.–EU Trade Tensions Matter For Crypto

The trigger was a fresh escalation in trade disputes, with the U.S. signaling possible tariffs on several European countries and EU officials hinting at retaliation.

Markets tend to react strongly to trade risks because they can slow global growth, disrupt supply chains, and hurt corporate earnings.

For crypto, this matters because Bitcoin still trades like a high-risk asset during periods of sudden uncertainty. 

When headlines raise fears about economic stability, many investors reduce crypto exposure first, even if the long-term outlook remains unchanged.

What To Watch Next

Options markets show rising concern about further downside.

Current pricing suggests roughly a 30% chance that Bitcoin could fall below $80,000 by late June. 

What To Watch Next

At the same time, steady interest from spot buyers and ETFs has helped slow the sell-off, offering some support.

ALSO READ: Wall Street Strategist Dumps Bitcoin, Goes All-In on Gold

Conclusion

Bitcoin’s move toward $90K reflects fear, not panic.

As long as trade tensions stay unresolved, price swings may remain sharp.

Clear progress or de-escalation could quickly restore confidence and stabilize the market.

Should You Invest $1,000 in Bitcoin Right Now?

Before you consider Bitcoin, You’ll want to hear this.

In the next few days we will publish our latest premium crypto alert where we will reveal the crypto assets you may want to consider for 2026 with explosive potential.

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Tags: BitcoinCryptocurrencynews
Sam Ralph

Sam Ralph

Sam Ralph is a financial writer and researcher with over 10 years of market experience. Specializing in tracker funds and cryptocurrency, he combines disciplined research with actionable insights, helping investors navigate markets confidently. Sam's expertise simplifies complex financial topics, empowering readers to make informed investment decisions.

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The views and opinions expressed in this article are solely those of the author and do not necessarily represent the official position, policies, or views of InvestingHaven or its affiliates. This content is provided for informational purposes only and does not constitute financial, investment, legal, or other professional advice. Readers are advised to conduct their own research and consult with a qualified financial advisor before making any investment decisions.

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